Case Study: Floward Graduation Campaign

This campaign set out to capture the universal emotion of graduation, not through cliches, but through storytelling rooted in nostalgia and authenticity. From concept and script to direction and execution, every element was designed to feel personal, relatable, and real.

The result? A 1-minute hero film that traced a student’s 14-year journey, viewed over 1 million times in its first week, sparking emotional responses across the region.

This case study breaks down our creative process, visual strategy, team collaboration, and how we made Floward synonymous with one of life’s most meaningful milestones.