Floward Graduation Campaign 2025

Floward is the leading gifting platform in the Middle East and UK — operating in 9 countries and collaborating with 400+ brands. I led the creative vision for their biggest graduation campaign to date.

I led the creative direction, concept development, and scriptwriting — and directed a talented team of 10+ creatives to bring the vision to life.

We turned 14 years of school memories into a 1-minute story that resonated across the region and hit 1M+ views in its first week.