Hi, I'm Lulu — a creative director based between Kuwait and Los Angeles.

 

I create bold, concept-driven work across print and advertising.

​

In advertising, my work is rooted in emotional storytelling. I’ve led campaigns for brands like Equinox and Glossier, focusing on developing strong, idea-led concepts that resonate.

 

I’m also the co-founder of Redain, a creative publishing studio dedicated to showcasing overlooked beauty, culture, and places across the Middle East. We have successfully launched out first publication, Bnaider Book, a coffee table book about a beach town in Kuwait.

​

​Outside the creative world, I’m chasing adrenaline and the kind of adventures that would stress my mom out.

​

This is a selection of work that reflects what I value most: bold ideas and story-led advertising.